The long-awaited brand Fenty Beauty by Rihanna is coming to Italy on  6 April 2018 and will be distributed exclusively from Sephora. I was in New York for Fashion Week on September 8, 2017, when the brand launched and the very next day I found myself at Sephora in Chelsea Market shopping for yet another celebrity beauty project. Like everyone else, I was surprised by the wide range of foundation colors. If there were an award to be given to the most inclusive makeup brand to ever launch we all agree that it should go to Fenty Beauty. 

Fenty Beauty, a brand that is both feminine and avant-garde, redefines the rules of make-up with light as air formulas that can be superimposed, with a complete line of shades designed for everyone. The assortment of the products based on the complexion has been studied to work in synergy and offer to anyone the 3-step method used by Rihanna to obtain an irresistible radiance, the Fenty Face.

The Fenty Face was created for women of all skin types, suitable for all personalities. These steps are the basis of the makeup, regardless of the look you want to achieve. That's where the fun begins. - Rihanna

 

 5 favorite products from the Rihanna Fenty Beauty Collection:

FENTY BEAUTY BY RIHANNA Pro Filt'r Soft Matte Longwear Foundation

A soft matte, long-wear foundation with buildable, medium-to-full coverage, in a boundary-breaking range of shades. Going through the 40 colors and picking the perfect fit is easy f you already know your undertone color and if you are warm/cool toned. My color was: COLOR: 170 - for light skin with cool undertones. 

FENTY BEAUTY BY RIHANNA Killawatt Freestyle Highlighter

A line of weightless, long-wear cream-to-powder hybrid highlighters in solos and expertly paired duos.  My favorite color that goes perfectly with my foundation is Killawatt Mean Money/Hu$tla Baby

FENTY BEAUTY BY RIHANNA Invisimatte Blotting Powder

A universal blotting powder that absorbs shine and diffuses the look of pores for an instant filtered look on the fly. 

FENTY BEAUTY BY RIHANNA Stunna Lip Paint Longwear Fluid Lip Color

A weightless, 12-hour liquid lipstick with a soft matte finish—born in one head-turning red shade that looks incredible on all skin tones. The Stunna Lip Paint Longwear Fluid Lip Color comes in a  universal red shade chosen by Rihanna and obsessively tested to make sure that it was perfect for all women. 

FENTY BEAUTY BY RIHANNA Invisimatte Blotting Paper

A set of ultra-portable blotting papers in a super-chic, refillable mirrored compact that looks like a lipstick case. I've never had blotting paper in my bag, but with this case, this is definitely a new addition.